How to Market Your Trampoline Park
Spring into action and attract new business for your trampoline park! Whether you’re opening a brand new park or looking for ways to bring in more customers, follow these top tips to get your marketing strategy off the ground.
Choose your demographic
Everyone loves to bounce, but your trampoline park stands a better chance of success if you identify and target a niche in the market. Will you focus your attention on adrenaline-fuelled adventure for teenagers and young adults? Or perhaps it’s more lucrative to target the young families in your area, offering trampoline play sessions and a kid-friendly café. Your chosen demographic will depend on the population of your local area and what competitors are offering, but whatever your target audience, identifying it will give you a clear way forward to play your marketing strategy.
Give something back
What if your trampoline park visitors could take home more than just their memories? By installing an action cam that captures all the fun of their session, you can offer fantastic, high-quality photo and video footage of their visit. They can share the images on social media, showing their friends and family a first-hand view of your facilities. So much more dynamic than a simple word-of-mouth recommendation, this type of social media sharing is a great way to make an impact, increase brand awareness and recruit customers in your target audience.
Get friendly with the local media
Trampoline park marketing is likely to focus on a localised area, targeting the town where you’re based and the surrounding region. For this reason, it’s really important to develop a relationship with your local newspaper and radio station. Don’t forget local Facebook groups, schools, gyms and sports shops, which could all help you to raise awareness locally. Finally, a good old-fashioned leaflet drop can help you market your trampoline park to people living in the area.
Market your trampoline park online
People looking for fun stuff to do are likely to search online, so your website needs to meet their needs and make it easy for them to book. Make sure you can be found easily in web searches by optimising your website – it’s worth investing money in a good SEO agency to help you with this. When people visit your website it’s really important to include a user-friendly online booking form that lets them book and pay ahead of time. If you’re opening soon, you could offer an early-bird discount to fill up those all-important first slots.
Build a list
Repeat custom is the Holy Grail for any business, so as soon as the visitors start flooding in, it’s important to capture their details so that you can send them regular mailouts. You can ask permission to keep them updated with news and offers when they book online, or when they pay in person at the venue. Once you have your list, use it to send regular updates. Don’t forget to reward loyal customers with discounts or freebies, to attract them back for another visit.